Plant-Time
A playful visual identity bringing freshness, personality and clarity to healthy meal.
Brand Identity
Packaging Design
Mascot Illustration
Overview.
Plant-Time required a friendly identity for its healthy meal preparation service. The brand needed to communicate freshness, nutrition and trust while retaining enough warmth and personality to connect with individuals and families.
Design Thinking.
The visual system was developed around three original characters: Mr Plant, Mrs Plant and Baby Plant. Character illustration, fresh botanical colours and approachable typography created a recognisable personality. These elements were designed to work consistently across packaging, social content and supporting brand materials.
Final Outcome.
The finished identity gives Plant-Time a playful and dependable presence without feeling overly clinical. Its flexible visual system provides a consistent foundation for packaging, digital communication and future brand applications.
