Energio
A vibrant identity and packaging system created to energise a natural sparkling drink brand.
Brand Identity
Campaign Design
Packaging Design
Overview.
Energio is a natural sparkling energy drink concept created for active and health conscious consumers. The identity and packaging needed to communicate energy and flavour while separating the product from the aggressive visual language commonly used within the category.
Design Thinking.
Vibrant colour, confident typography and clean graphic elements were used to express vitality without making the product feel artificial. The packaging system was designed to create recognition across different flavours and formats while retaining one clear brand identity.
Final Outcome.
The finished system gives Energio a fresh and distinctive presence within the energy drink category. Its identity and packaging communicate flavour, movement and a cleaner lifestyle through one connected visual direction.
