EA SPORTS FIFA 21
A Ramadan football identity designed to celebrate faith, culture and community.
Brand Identity
Campaign Design
Football Kit Design
Overview.
The FIFA 21 Midnight Ramadan League required a distinctive visual identity that celebrated faith, culture and football while feeling appropriate within the wider EA Sports visual world. The project focused on the league identity, football kit and supporting banner designs.
Design Thinking.
Islamic geometric patterns and architectural details formed the foundation of the visual direction. These cultural references were combined with contemporary football graphics and a focused black and gold palette. The same visual language was carried across the identity, kit and banners to create a consistent and recognisable presentation.
Final Outcome.
The completed identity gave the Midnight Ramadan League a distinctive visual presence across its logo, football kit and banner designs. Each element belonged to one connected system while retaining the cultural character and competitive energy of the project.
